Content + partnership focus: solicitors, mediation services, Resolution members; named female/male-lead advisers where relevant; pension-on-divorce and post-settlement planning as lead angles.
Channels
- Solicitor / Resolution partnerships - SEO for "pension sharing order", "financial adviser after divorce" - Meta (35-60 age, marital status signals are imperfect) - LinkedIn thought leadership
CPL
140-320 pounds; high LTV and low competition relative to demand.