NHS pension specialist content, LinkedIn consultant + GP targeting, partnerships with BMA/MDU, and tax-planning angles (locum, private practice, pension lifetime allowance wash-up).
Channels
- LinkedIn consultant / GP partner targeting - Content: NHS pension, annual allowance, locum tax, private practice setup - Partnerships: BMA, MDU, specialist medical accountants
CPL
200-420 pounds on LinkedIn; high LTV, compliance-heavy (pensions, NHS pension nuance).