Track ranking for 30-60 target queries, organic clicks in GSC, assisted conversions in GA4, and revenue attributed to organic over a 6-12 month window.
KPIs
- Rank position for 30-60 tracked queries (SERPwatch, Ahrefs) - Organic impressions + CTR (Google Search Console) - Organic MQLs + SQLs in GA4 and CRM - Assisted conversions in data-driven attribution
Reality
SEO maturity for a finance site: 6-12 months to meaningful traffic, 12-24 months to meaningful revenue.