Publish a definitive cost page per product with ranges, methodology, updated date, named author, and FAQ schema - these queries reward transparency and specificity.
Template
- H1: "How much does [product] cost in the UK?" - Range table by scenario - Methodology box - Named author + last-updated - FAQ schema: 4-6 relevant questions - Internal links to service and benchmark pages
Impact
Cost pages are the highest-cited content type by AI engines and rank well organically within 3-9 months.