Protection advisers use Meta, comparison-style landing pages and Google Search on "life insurance advice" and "income protection quote" to generate leads, with CPLs of £15-£45.
Protection/insurance (life cover, critical illness, income protection, family income benefit) lead generation benefits from high general demand and low search-per-lead friction. Meta CPLs of £15-£45 are achievable using quote-style landing pages. Google Search on advice-led terms is more expensive per lead but converts better. Compliance is lighter than investment advice but still requires FCA-appropriate disclosures.