Offshore advisers use Meta and Google targeting UK expats in the UAE, Gulf, Asia and Europe around pension transfer, QROPS, and cross-border financial planning queries.
Offshore adviser lead generation targets UK expats via Meta (interest-based and location-based), Google Search on "QROPS advice", "pension transfer Dubai", and LinkedIn for corporate expats. CPLs run £30-£90 on Meta and £100-£250 on Google. Regulatory footprint matters — most firms work under DIFC, BVI or similar, with UK regulated arrangements for UK-money clients.