Niches
How do offshore and expat advisers generate leads?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do offshore and expat advisers generate leads?
Offshore advisers use Meta and Google targeting UK expats in the UAE, Gulf, Asia and Europe around pension transfer, QROPS, and cross-border financial planning queries.
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Offshore adviser lead generation targets UK expats via Meta (interest-based and location-based), Google Search on "QROPS advice", "pension transfer Dubai", and LinkedIn for corporate expats. CPLs run £30-£90 on Meta and £100-£250 on Google. Regulatory footprint matters — most firms work under DIFC, BVI or similar, with UK regulated arrangements for UK-money clients.
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