Target UK expats in specific regions (Dubai, Singapore, Spain, Hong Kong) using Meta and LinkedIn with geographic overlays. Expect £280 to £850 CPL. Content should address QROPS, pension transfer, UK tax residency and offshore investment structures.
Audience - UK nationals abroad with UK pensions/assets. - International executives considering UK return. - High-net-worth families with cross-border assets.
Channels - LinkedIn: geo + role targeting (Dubai executives, Singapore expats). - Meta: interest-based (UK news, expat interests). - Google Search: niche long-tail ("QROPS adviser Dubai", "UK pension transfer to Spain").
Compliance complexity - FCA oversight for UK clients and UK-regulated products. - Local regulator oversight (DFSA, MAS, BaFin). - Tax advice often outside regulatory perimeter — use qualified partners. - Careful with DB transfers for expats.
Benchmarks - CPL: £280 to £850 - Average case: £3,000 to £50,000+ initial fee - LTV: very high for multi-asset families