Long-tail commercial queries: "DB pension transfer specialist", "equity release adviser city", "chartered financial planner", "bridging loan broker region" - lower volume, very high intent.
High-value keyword patterns
- [Product] + specialist/adviser/broker - [Product] + near me / [city] / [region] - "How much does [product] cost" - "Best [product] adviser / broker" - "Review [firm name / competitor]"
Low-value
Generic "financial advice", "investment", "money" - high volume, low intent, expensive to rank.