Seo
What is E-E-A-T and how does it apply to financial SEO?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is E-E-A-T and how does it apply to financial SEO?
Experience, Expertise, Authoritativeness, Trustworthiness - Googles YMYL framework. Financial sites need named authors with verifiable credentials and clear ownership.
Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Four pillars
- Experience: first-hand adviser or broker perspective
- Expertise: qualifications (DipPFS, Chartered, CF)
- Authoritativeness: citations, coverage, third-party endorsement
- Trustworthiness: FCA number, real address, complaints policy, SSL
Quick wins
Add author bios, link to FCA register, list regulatory body memberships (PFS, CII, LIBF).
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