Paid-landing pages: 6-14%. Organic service pages: 1.5-3.5%. Home page: 0.5-1.5%. Higher rates typically reflect tighter qualification (fewer leads, better quality).
Benchmarks
- Paid landing (single service): 6-14% - Paid landing (HNW, longer form): 3-7% - Organic service page: 1.5-3.5% - Home page: 0.5-1.5% - Blog article: 0.3-1.0%
Dont chase the wrong rate
25%+ on a landing page usually means qualification is too loose - check downstream client conversion.