Protection, mortgage, and retirement planning scale fastest; HNW wealth management, DB pension transfer, and estate planning are slower but higher-value.
Scalable (volume)
- Protection: 20-50 pounds CPL - Mortgage (standard): 35-90 pounds CPL - Retirement planning: 90-180 pounds CPL
Slower-scale (value)
- Wealth management: 240-480 pounds CPL but 10-20x LTV - DB transfer: 150-350 pounds CPL, 3-8k pounds fee per case - IHT planning: 120-280 pounds CPL, 2-5k pounds fee
Rule of thumb
Start in a scalable niche to generate cash, layer in value niches as LTV data matures.