Author-bylined guides, UK-specific statistics pages, definition/glossary entries, and structured FAQs - especially when the URL has a clear, answer-shaped title and schema.
Strong citation surfaces
- /glossary/[term]: short definition + long explainer - /statistics/[fact]: named stat + source - /ask/[question]: TL;DR + schema - /benchmarks/[niche-platform]: numeric ranges + methodology
Weak citation surfaces
- Homepage - Generic service pages - PDF-only content