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Cross Channel • CAC-PAYBACK-MONTHS

Cross Channel CAC-PAYBACK-MONTHS benchmark for Tax Accounting

Cross Channel CAC-PAYBACK-MONTHS for Tax Accounting: 3 - 10. Moderate benchmark from UK regulated advice campaigns in the Tax & Accounting segment.

Range
3 - 10
20th-80th percentile
Midpoint
6.5
For modelling only
Confidence
moderate
Sample n=118

About this benchmark

Tax Accounting sits inside our Tax & Accounting segment. The Cross Channel CAC-PAYBACK-MONTHS range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Months to recover client acquisition cost for Tax & Accounting including onboarding and service costs.

Segment

Tax & Accounting

Benchmark type

observed (sampled directly from active campaigns)

Frequently asked questions

What is the typical Cross Channel CAC-PAYBACK-MONTHS for Tax Accounting?+

The published 20th-80th percentile range is 3 - 10, with a midpoint near 6.5. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Cross Channel CAC-PAYBACK-MONTHS benchmark for Tax Accounting?+

The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.

Why is Tax Accounting priced at this Cross Channel CPL range?+

Months to recover client acquisition cost for Tax & Accounting including onboarding and service costs.