Google Ads click-through rate benchmark for Tax Accounting
Google Ads click-through rate for Tax Accounting: 3% - 9%. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.
About this benchmark
Tax Accounting sits inside our Tax & Accounting segment. The Google Ads click-through rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search CTR for Tax & Accounting keyword sets.
Segment
Tax & Accounting
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads click-through rate for Tax Accounting?+
The published 20th-80th percentile range is 3% - 9%, with a midpoint near 6%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads click-through rate benchmark for Tax Accounting?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Tax Accounting priced at this Google Ads CPL range?+
Google Search CTR for Tax & Accounting keyword sets.