Google Ads MQL-RATE benchmark for Tax Accounting
Google Ads MQL-RATE for Tax Accounting: 48% - 75%. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.
About this benchmark
Tax Accounting sits inside our Tax & Accounting segment. The Google Ads MQL-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search lead to MQL rate for Tax & Accounting.
Segment
Tax & Accounting
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads MQL-RATE for Tax Accounting?+
The published 20th-80th percentile range is 48% - 75%, with a midpoint near 61.5%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads MQL-RATE benchmark for Tax Accounting?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Tax Accounting priced at this Google Ads CPL range?+
Google Search lead to MQL rate for Tax & Accounting.