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Google Ads • cost per click

Google Ads cost per click benchmark for Tax Accounting

Google Ads cost per click for Tax Accounting: £2.8 - £9.2. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.

Range
£2.8 - £9.2
20th-80th percentile
Midpoint
£6
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Tax Accounting sits inside our Tax & Accounting segment. The Google Ads cost per click range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Google Search CPC for Tax & Accounting derived from parent channel distribution scaled to niche competitive intensity.

Segment

Tax & Accounting

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical Google Ads cost per click for Tax Accounting?+

The published 20th-80th percentile range is £2.8 - £9.2, with a midpoint near £6. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Google Ads cost per click benchmark for Tax Accounting?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Tax Accounting priced at this Google Ads CPL range?+

Google Search CPC for Tax & Accounting derived from parent channel distribution scaled to niche competitive intensity.