Channels
What is the best channel for financial adviser marketing in the UK?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is the best channel for financial adviser marketing in the UK?
For UK financial advisers, the best channel depends on average client value. Mass-market mortgages work best on Meta (£60-£120 CPL). High-value pensions and wealth work on LinkedIn (£280-£420 CPL) and Google Search (£90-£240 CPL). SEO and referral pay back over 6-12 months; paid pays back in weeks.
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For UK financial advisers, the best channel depends on average client value and sales cycle length.
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