Pick one specific topic, 30 minutes + Q&A, promote 2 weeks ahead, follow up 3-touch. Expect 25-45% registration-to-attend, 10-20% of attendees book a consultation.
Playbook
1. Niche topic + credentialed host 2. Registration page with calendar add + reminder sequence 3. Live event with live Q&A 4. 3-part follow-up: replay, FAQ, CTA
Benchmarks
- Register-to-attend: 25-45% - Attend-to-book: 10-20% - Cost per registration: 15-55 pounds (Meta/LinkedIn)