Yes, for mid-funnel audiences and HNW niches. Expect 25 to 50% registration-to-attendance, 10 to 25% attendee-to-meeting conversion, and CPLs of £60 to £250. Works best in pensions, IHT and investment niches.
When webinars work - Mid-funnel audiences that already have some brand awareness. - Niche topics with genuine educational value (Budget impact, IHT change). - HNW audiences willing to commit 30 to 45 minutes.
Benchmarks - Registration CPL: £20 to £80. - Attendee CPL (after drop-off): £60 to £250. - Attendee-to-meeting: 10 to 25%. - Meeting-to-client: 20 to 40%.
Best practices - Promote 2 to 3 weeks ahead. - 3 to 5 email reminder sequence. - Live format (30 to 45 minutes) + on-demand replay. - Clear CTA at end (book a 15-minute follow-up). - Full compliance sign-off on slides and script.
What kills webinars - Overly sales-heavy content. - Technical failures (always do a test run). - Long sessions (>60 minutes drops attention).