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Do webinars work for UK financial advisers in 2025?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

Do webinars work for UK financial advisers in 2025?

Yes, for mid-funnel audiences and HNW niches. Expect 25 to 50% registration-to-attendance, 10 to 25% attendee-to-meeting conversion, and CPLs of £60 to £250. Works best in pensions, IHT and investment niches.

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When webinars work

  • Mid-funnel audiences that already have some brand awareness.
  • Niche topics with genuine educational value (Budget impact, IHT change).
  • HNW audiences willing to commit 30 to 45 minutes.

Benchmarks

  • Registration CPL: £20 to £80.
  • Attendee CPL (after drop-off): £60 to £250.
  • Attendee-to-meeting: 10 to 25%.
  • Meeting-to-client: 20 to 40%.

Best practices

  • Promote 2 to 3 weeks ahead.
  • 3 to 5 email reminder sequence.
  • Live format (30 to 45 minutes) + on-demand replay.
  • Clear CTA at end (book a 15-minute follow-up).
  • Full compliance sign-off on slides and script.

What kills webinars

  • Overly sales-heavy content.
  • Technical failures (always do a test run).
  • Long sessions (>60 minutes drops attention).
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Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

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