How do I market to accountants for financial adviser referrals?

Quick answer

How do I market to accountants for financial adviser referrals?

Offer a client-first reciprocal model: joint reviews, shared case studies, co-branded webinars, and CPD content. Avoid pure commission-sharing - Consumer Duty and accountancy rules make it messy.

Framework

1. Value-led: joint client reviews with shared output 2. Content co-creation: CPD-eligible webinars 3. Shared case studies with both firms branding 4. Revenue model: flat-fee introduction or none (reciprocal referral is cleaner)

Regulatory

ICAEW / ACCA rules on introductions differ from FCA; get both aligned before signing.

Reviewed by Platinum Prospects Editorial. Last updated April 2026.