HNW marketing combines LinkedIn ABM, gated thought leadership, professional referrals (accountants, solicitors), curated events and targeted Google Search — rarely broad paid social.
Marketing to UK HNW clients (£500k+ investable assets) rarely uses broad paid social. The proven mix is: LinkedIn account-based marketing on targeted lists, gated research reports, co-branded content with accountants and solicitors, curated events (tax year-end, Budget briefings), and high-intent Google Search. The core metric is qualified introductions per quarter, not CPL.