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LinkedIn vs Meta: which is better for UK wealth managers?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
LinkedIn vs Meta: which is better for UK wealth managers?
LinkedIn delivers higher-quality HNW leads at 180-420 pounds CPL; Meta delivers 3-5x volume at 90-200 pounds but requires tighter qualification.
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Best for job-title-targeted HNW audiences (C-suite, partner, director). Higher CPL, higher conversion to AUM.
Meta
Best for interest/behaviour-based targeting and retargeting. Lower CPL, larger top-of-funnel.
Recommended mix
70% Meta / 30% LinkedIn for firms sub-500m AUM; invert once you can absorb LinkedIn CPLs at scale.
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