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What are retargeting ads in financial services?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What are retargeting ads in financial services?
Retargeting ads serve new creative to people who have already visited your site, watched a video or engaged with a form — typically delivering 3-5x lower CPLs than cold acquisition.
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Retargeting (remarketing) in financial services serves follow-up ads to users who visited a landing page, watched a video to 50%+, or abandoned a lead form. Because these audiences already know the firm, CPLs are typically 3-5x lower than cold traffic, and lead quality is higher. Platinum Prospects uses the Retargeting Amplification Cycle framework to structure this across Meta, Google Display and YouTube.
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