Retargeting ads serve new creative to people who have already visited your site, watched a video or engaged with a form — typically delivering 3-5x lower CPLs than cold acquisition.
Retargeting (remarketing) in financial services serves follow-up ads to users who visited a landing page, watched a video to 50%+, or abandoned a lead form. Because these audiences already know the firm, CPLs are typically 3-5x lower than cold traffic, and lead quality is higher. Platinum Prospects uses the Retargeting Amplification Cycle framework to structure this across Meta, Google Display and YouTube.