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How do I use lookalike audiences in financial advertising?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I use lookalike audiences in financial advertising?
Build 1-2% lookalikes from your best-converting clients (high LTV, retained 24+ months), refresh every 30-60 days, and exclude existing leads for incremental reach.
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Best-practice
- Seed: high-LTV client emails (1,000+ for quality)
- Size: 1-2% for quality, 3-5% for reach
- Refresh: every 30-60 days as client list grows
- Exclusions: existing leads, previous low-quality converters
Impact
25-45% lower CPL vs broad interest targeting in most tested niches.
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