Advantage+ is Metas AI-driven campaign format. It works well for scaled advisers with strong creative + downstream conversion signals; less well for small budgets under 2k pounds/month.
When to use
- 2k+ pounds/month spend - 10+ creative variants - Strong CAPI + offline conversions feeding back
When to avoid
- Budget under 2k pounds - Early compliance workflow - Highly niche audiences (HNW, professional trustees)
At low budgets, manual campaigns with tight audiences outperform.