Channels
Is podcast advertising worth it for financial advisers?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
Is podcast advertising worth it for financial advisers?
Yes for firms with 15k+ pounds/month budget targeting specific niches (pension, HNW) - UK finance podcasts deliver 45-60% aided brand lift and assist 8-15% of inbound enquiries.
Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Where it works
- Money Box, Rest Is Money, Meaningful Money, This Is Money
- Specialist adviser podcasts (The Meaningful Money Podcast, FTAdviser Podcasts)
Rate guide
- Host-read 60s: 500-2,500 pounds per episode on mid-tier UK shows
- Programmatic: 20-60 pounds CPM
Measurement
Use vanity URLs and lift studies; direct-response attribution is weak.
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