Yes for firms with 15k+ pounds/month budget targeting specific niches (pension, HNW) - UK finance podcasts deliver 45-60% aided brand lift and assist 8-15% of inbound enquiries.
Where it works
- Money Box, Rest Is Money, Meaningful Money, This Is Money - Specialist adviser podcasts (The Meaningful Money Podcast, FTAdviser Podcasts)
Rate guide
- Host-read 60s: 500-2,500 pounds per episode on mid-tier UK shows - Programmatic: 20-60 pounds CPM
Measurement
Use vanity URLs and lift studies; direct-response attribution is weak.