Channels
Should financial advisers use programmatic display?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
Should financial advisers use programmatic display?
Yes for brand and retargeting, no as a primary acquisition channel. CPM is low, direct-response attribution is weak; use it to assist last-click conversions.
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Good use cases
- Retargeting site visitors
- Brand reinforcement in HNW postcodes
- B2B account-based IP targeting
Bad use cases
- Direct acquisition without strong landing pages
- Relying on click-through attribution (view-through carries the value here)
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