Tuesday-Thursday 09:00-22:00 is the highest-converting window for mass-affluent; evenings and weekends skew to researchers. HNW converts best in work hours.
Pattern
- Tue-Thu 09:00-22:00: peak quality for mass-affluent - Sun 18:00-22:00: high-volume research window - Sat: lowest CPL, often lowest quality - Mon AM: low engagement
Dayparting
For small budgets, restrict to top 4-5 hours; for large budgets, run 24/7 with bid modifiers.