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Do YouTube ads work for financial advisers?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
Do YouTube ads work for financial advisers?
Yes for top-of-funnel education and retargeting; cost is 0.02-0.12 pounds per view and CPL is 80-260 pounds for UK advisers when paired with a strong landing page.
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Ad formats
- In-stream skippable 15-30s: education, authority building
- Bumper 6s: brand + retargeting
- Discovery: high intent, best ROAS
Creative brief
First 5 seconds: adviser to camera, specific outcome + credential. No stock footage lifestyle reels.
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