Yes for top-of-funnel education and retargeting; cost is 0.02-0.12 pounds per view and CPL is 80-260 pounds for UK advisers when paired with a strong landing page.
Ad formats
- In-stream skippable 15-30s: education, authority building - Bumper 6s: brand + retargeting - Discovery: high intent, best ROAS
Creative brief
First 5 seconds: adviser to camera, specific outcome + credential. No stock footage lifestyle reels.