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Microsoft Ads • cost per click

Microsoft Ads cost per click benchmark for Tax Accounting

Microsoft Ads cost per click for Tax Accounting: £1.9 - £6.8. Directional benchmark from UK regulated advice campaigns in the Tax & Accounting segment.

Range
£1.9 - £6.8
20th-80th percentile
Midpoint
£4.35
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Tax Accounting sits inside our Tax & Accounting segment. The Microsoft Ads cost per click range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Microsoft Ads CPC for Tax & Accounting; typically 25-32% below Google Search equivalents.

Segment

Tax & Accounting

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical Microsoft Ads cost per click for Tax Accounting?+

The published 20th-80th percentile range is £1.9 - £6.8, with a midpoint near £4.35. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Microsoft Ads cost per click benchmark for Tax Accounting?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Tax Accounting priced at this Microsoft Ads CPL range?+

Microsoft Ads CPC for Tax & Accounting; typically 25-32% below Google Search equivalents.